By Lynn R. Kahle,Angeline G. Close
The turning out to be complexity and value of activities and occasion advertising and marketing has driven students and practitioners to use subtle advertising considering and functions to those themes. This ebook offers with the pro improvement within the feel that activities advertising may be seen as an software of customer habit learn. Readers will know about new possibilities in utilizing client habit wisdom successfully within the parts of: influencing behaviors in society and activities; construction relationships with shoppers via activities and occasions; and delivering companies to shoppers via game and occasion sponsorships. This publication, through a good workforce of authors, comprises accomplished studies, cutting edge conceptual items, empirical examine and rigorous realization to data.
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Additional info for Consumer Behavior Knowledge for Effective Sports and Event Marketing
Consumer Behavior Knowledge for Effective Sports and Event Marketing by Lynn R. Kahle,Angeline G. Close