Download PDF by Sara Kristoffersson: Design by IKEA: A Cultural History

By Sara Kristoffersson

Sara Kristoffersson's compelling learn offers the 1st sustained severe heritage of IKEA. Kristoffersson argues that the company's advertisement luck has been based on a neat alignment of the emblem with a specific photo of Swedish nationwide identification – one who is sure up with principles of social democracy and egalitarianism - and its fabric expression in a pared-down, useful layout aesthetic. making use of slogans corresponding to "Design for everyone†? and "Democratic design†?, IKEA indications a rejection of the stuffy, the 'chintzy', and the conventional in either layout practices and social structures.
Drawing on unique study within the IKEA corporation archive and interviews with IKEA team of workers, Design by way of IKEA lines IKEA's symbolic connection to Sweden, via its layout output and its promotional fabrics, to ascertain how the corporate either promoted and profited from the idea that of Scandinavian Design.

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